CHALLENGE

Generate trials for the recently launched Samsung S Duos 2 while establishing the benefits of having 2 sim cards.

Seed

In this day and age, people need to be omnipresent in almost all aspects of their lives, especially when it comes to managing work, family and friends. For communication they require at least two functioning channels to manage the different dimensions of their life.

Idea

Are you living a dual smart life?

Execution

A series of attention grabbing stunts were conducted around the new Samsung retail outlet.

A special dual chamber telephone booth was installed on the side of the road. The booth was called the Dual smart booth and held the all new Samsung S Duos 2.

People visited the smart booth and made free calls, surfed the internet, snapped pictures and simply experienced the smartness of this simple gadget.  

Subsequently a bike with two riders in costume began circling the area while a mascot with two heads entertained people.

The activation was carried out at 10 locations in 10 days.