Maliban Sampling Drive at Sri Pada

CHALLENGE

Make Maliban Malt, Tea and Ginger biscuits, a part of the divine journey to the summit of Sri Pada.

Seed

The 25,000 demanding steps to the summit is a spiritual journey. And during the season nearly 500,000 pilgrims visit this holy site every day.

Idea

Conduct a product sampling to a cross segment of Sri Lankans at a unique location during the weekend between February and March.

 

 

 

 

 
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