CHALLENGE

Create relevance for Mahendra Yuvo 4×4 among Sri Lankan farmers, by communicating its versatile features. These include usability for both puddling and haulage

Seed

Mahendra Yuvo tractors needed to launch their all new 4×4 version of Yuvo to the Sri Lankan market, at the beginning of Maha season

Idea

ගොඩට මඩට රුසියෝ හතර වරම Yuvo

Mahendra 4×4 Yuvo, the Puddling and Haulage Hero that offers a fourfold blessing.

Execution

The activation-led Mahendra Yuvo 4×4 campaign was launched post Maha season with regional and national radio amplifications and a strong outdoor presence alongside aggressive POSM drives involving trade