Litro Gas Saftey Awareness
CHALLENGE
Safety regulations are extremely technical in nature. Therefore, our challenge was to simplify these technicalities and communicate them to the general public in a way that is relevant and interesting.
Seed
Litro Gas is Sri Lanka’s leading supplier of LP Gas. The brand’s primary focus was celebrating the sacrifice and contribution a Sri Lankan mother makes to the growth of this nation. Therefore, Litro needed to effectively communicate the safety measures consumers are required to take when using a Gas cylinder.
Idea
We gave life to the Litro gas cylinder by making it a character who is a part of the everyday Sri Lankan family. We then took a simplistic approach to communicate this technically complex safety message, so that it could be conveyed in a manner that feels relevant and familiar to the audience.
