ICC Glory Road Show 2011
CHALLENGE
Create awareness for the approaching ICC Cricket World Cup.
Seed
Cricket is a sport that invokes the patriotic spirit in all Sri Lankans and a game that everyone longs to be a part of.
Idea
Connect people to the game by kindling their patriotic Cricket spirit.
Execution
A massive cricket ball was driven around the country. Fans were invited to place their hand print on the ball, in different colours.
Result
Over 600,000 hand prints and 2 million contacts.
