Challange

Educate the consumer (LSM 3+ mothers) on why they should use a Comfort fabric conditioner sachet worth Rs. 10/= for a wash load worth Rs. 8,000/=

Idea

“කලක් පවතින අලුත් පෙනුමක්”

A Pola activation to get shoppers in selected areas in the Western Province to understand the importance of using Comfort fabric conditioner.

The Execution

A panel was set up. It displayed 6 shirts, 3 of them were washed with just detergent, the other 3 with detergent and Comfort.

The difference in the look of the shirts were apparent, giving life to the idea

“කලක් පවතින අලුත් පෙනුමක්”.

A game unit was also set up with rewards for the participants alongside a sachet selling operation (Sachet for Rs.10/=) and leaflet distribution.

Results

41,228 contacts through leaflet distribution.

30,438 sachets sampled.