VIM Mistreated Dishes and Pans
CHALLENGE
Inform consumers that VIM dishwash eliminates the need to scrape food off pots and pans when washing.
Seed
Protests are a regular occurrence in Sri Lanka. It is how local institutions express their displeasure for being treated harshly or unfairly.
Idea
Stage a protest conducted by mistreated (hacked, scraped) dishes and pans.
Execution
Life-sized plates, dishes, bowls and saucepans staged a protest in roads, parks and stations informing the general public that they were tired of being hacked and scraped in the name of cleaning!
Thereafter, the consumers were mailed a plate with the message that they no longer have to scrape food out of their pots and pans, thanks to VIM dishwash.
Subsequent to the direct mailer VIM captains visited homes to demonstrate the VIM instant clean action on pots on their pots and pans.
Results
3000 homes visited and educated.
