CHALLENGE

Create a low budget campaign to persuade Sri Lankan travellers and adventurers to experience the beauty of point-of-view video captured on a SONY ActionCam.

Seed

Nobody would believe in your adventure unless you show it to them

Travellers and adventurers love to share their experiences on a variety of Social media platforms. So what if they could share their adventure in point-of-view video?

Idea

Seeing is believing

Share footage of your escapade – the proof of your adventure

Execution

A social media-centric competition was launched.
First we identified 30 adventure groups around the country. These groups were informed that SONY ActionCams can be borrowed for free.
But on one condition.
The cam needs to be used to capture their adventure in (point-of-view). The video must then be submitted to SONY via the Seeing is believing competition.
The team whose video received the highest number of likes and shares stood a chance of winning their very own SONY ActionCam.

Results

Over 30 travel and adventure groups took part in the competition.

Over 115,477 views (Each view was counted as a trial as it allowed the viewer to experience the adventure in the point of view of the adventurer)

Bonus: 64 SONY ActionCam units were sold during the campaign through the adventure groups, although the objective at the introductory stage was only to generate trial.

Source: *Advertiser data as at 2016