Transformers by MillenniumIT

CHALLENGE

Transform the image of the organization in order to become the ‘Most desired employer brand’ amongst university undergraduates while attracting at least 130 applicants per year.

Seed

මීටර් ගොඩයි! මෝටර් ටිකයි! ට්‍රාන්ස්ෆෝම(ර්) එක්කෙනයි දෙන්නයි!

There are many Metres (Bright ones)!

There are a few Motors (Brighter ones)!

But very few Transformers (The Brightest)

In university subculture (especially in tech) the brightest are called ‘Transformers’

Idea

The Transformers program

A program that empowered university undergraduates to become well-rounded, employable graduates.

In other words – Transformers!

Execution

A series of sessions designed to offer university students a range of real world skills. The sessions were conducted by experts in their respective fields. And at the end of the final year an open day was organized to introduce the transformed graduates to MillenniumIT.